5 marketing tools that you didn’t know you needed

These tools could be everything you need to manage the workflow of your brand when you start.

However, as your company extends, you will soon realize that no tool can cover all your needs. For example, in content marketing. You will probably need at least five different tools for content marketing. One for collaboration, research, design, distribution and, of course, for the analysis.

Marketing tools you have to try

Marketing tools are applications that help to create, manage, distribute and analyze content for marketing purposes. They simplify the process of creating content, improves efficiency and helps you measure the impact of your content.

Proofhub

Proofhub It is a project management tool that can be extremely advantageous, in particular for companies already established or in extension, with complex or growing needs. It is equipped with everything you need to manage teams, activities and projects in one place, becoming an invaluable resource to maintain your company organized and on the good road.

That you manage activities, monitor the times, share the files or communicate with the team, Proofhub It is the solution. Some remarkable features include customizable work flows, Gantt diagrams for real projects and tools, which guarantees that everyone is on the same wavelength.

It brings together everything you need in a place, so that your team should not use more content marketing platforms only for collaboration. From the planning and discussion of ideas to the organization of files and to the delivery of projects.

As for prices, Proofhub Keep simple things with a fixed tariff model. Get all the features without worrying about user costs. The test plans are adapted to different sizes of the team:

• Small team $ 89 per month: perfect for smaller teams that need essential tools for project management.
• Great team $ 159 per month: ideal for growing teams that require more advanced features.
• Great team more $ 310 per month: designed for larger organizations, with more complex needs, offering the entire range of testing features.

For more details on prices and to find the right plan for your team, you can consult the price page here.

Google trends

One of the free giant tools of the search engine is Google trendsBut not many are familiar. Since it is a Google product, you can trust that the data they offer are solid and reliable.

Google trends It is a powerful tool that gives you information about what people are looking for globally. One of its basic characteristics is the ability to show interest for time, allowing to identify the topics in the trends, compare different terms of research and even reduce the regions.

The tool allows you to find out what is currently resounding with your audience. You can compare the search terms or keywords to see which of them is gaining traction, if you want a clearer direction for your content by creating efforts, such as titles for your materials.

It is possible to analyze data on research trends on various platforms, allowing to filter the results after Web search, search for images, search for news, google shopping and youtube search.

For example, if you are thinking of creating a video on YouTube Information about «Light Christmas Recipes» or «Light Recipes for Holidays», Google trends It can help you see which term is most popular today and even if they earn or lose interest.

You can also explore its geographical characteristics, which allow you to see where certain research terms are more popular. If your content of creating a strategy includes the targeting of specific regions or the position of the content, this can be extremely useful.

However, like any tool, Google trends It has its limits. It does not provide gross search query or key -based keywords, which can be a disadvantage if you are looking for detailed information. But don’t let this stop you. Combining Google trends with other research tools of topics and content strategies, such as Thepublic answerYou can fill these gaps, thus obtaining the best results from both worlds.

Canva

Canva It is probably a tool you have already heard and one of those tools that you would not expect to make a big difference, but try the pro plan and you will realize how precious it can be. Over the years, growth Canva It was impressive, the platform constantly adds new features.

A versatile design tool, Canva It allows anyone – from complete beginners to expert creatives – to easily create extraordinary images. You will find a wide range of functions, from customizable models and drag elements, to a vast bookshop of images, icons and characters.

Some of the most recent characteristics of Canva Include tools based on artificial intelligence that bring your projects to the next level. function Magical resize It has long been preferred to users for automatic projects for various platforms, but the new Magical switch Improves this ability.

Magical switch Use advanced artificial intelligence not only to change the format, but also to transform your design into a completely new content. With this function, it is possible to convert design into different types of documents, such as blog posts, summary, and -mail or even poems, you can resize a single design for different channels and you can translate the text into various languages.

It is also a complete work tool that allows teams to collaborate without problems. That you manage a small or large team, the management of the brand works Canva It helps to maintain the consistency of the visual elements. With the team management settings and authorizations, you can control those with access to the CE.

Canva offers a free plan. The paid plans include:

• Canva pro At $ 15 per month: unlocks the advanced design functions, access to a vast library of premium elements, the creation of a brands kit, a collaboration of teams and more. It is suitable for people and small businesses who want professional quality design.
• Team Canva A $ 10 per month per person: built on the basis of Canva Pro, offering further functions for the collaboration of the team, the centralized management of the brand and advanced safety. Ideal for larger and business teams that need a unified design platform.
• Canva Enterprise (Price available on request): personalized solutions for large companies with specific needs, including entertainment safety, dedicated support and personalized functions.

All the prices mentioned are based on monthly subscriptions. You can opt for an annual plan and benefit from a 16%discount. See more on the canvas planes here.

Gang

Gang It is much more than a content management tool: it is a calendar of visual content with strong functions, designed to simplify marketing efforts. Its intuitive interface and robust skills make it an ideal solution for the management and optimization of the content strategy.

Cu GangYou can publish Instagram stories and rollers directly from your calendar. This integration maintains your efforts on social networks and guarantees a coherent presence of the brand on various platforms.

Gang It also integrates perfectly with the management systems of popular content such as WordPress and Hubspot. This means that you can plan, write, program, publish and promote blog posts, all from a single centralized hub. Simplifies the workflow, allowing you to focus more on the content of the contents and less on the management of different tools for promoting content.

The tool also supports email marketing, integrating with platforms such as Mailchimp, Activecampign and constant contact. This allows you to align e -mail campaigns with your content calendar, making sure that each content is perfectly synchronized to reach your audience.

Another remarkable function of Gang And Requirement. This tool allows you to automatically redistribute the content with the best performance in optimal moments, making sure that your audience will see the most precious posts still and again, without the need for constant manual appointments.

Beyond programming and publishing, Gang Also provide tools to analyze the performance of your content. You can follow the metrics, understand what works and perfect your strategy: all in the same platform.

The tools and functions to promote the content of Gang They are also created for collaboration. Whether you work with a small team or manage a wider content operation, functions Gang I do easy coordination, assigning homework and keep everyone on the same page. In addition, the automation options reduce the volume of manual work.

Thighs plans:

• Limited calendar (Free): ideal for small people or teams that are at the beginning.
• Social calendar $ 29 per month: perfect for managing content on social networks.
• Agency calendar $ 59 per month: adapted for agents who manage multiple customers.
• Content calendar (Price available on request): designed for larger teams that need complete content management.
• Marketing Suite (The price available on request): provides an all-in-one solution for advanced marketing needs.

For more details on prices and to compare the plans, you can visit their price page here.

Parse.ly

Google Analytics It could always be the main choice for web analysis, but when it comes to the analysis and optimization of the content, Parse.ly is in an alloy. What differentiates Pars.ly is the emphasis on the supply of more accessible data and acting metrics, even for those who are not data analysts.

Parse.ly is an analysis tool specially designed to trace and optimize content performance, unlike Google Analyticscovering a wide range of data on sites. The tool focuses on the metrics that count more for marketing experts, journalists, publishers and other creators and content publishers.

The marketing marketing platform for analysis also provides post -level information, allowing you to see exactly how any content works.

But Parse.ly It is not a substitute for Google Analytics. Together, these marketing tools and content strategy provide a complete image – Google Analytics It helps you to see the general image at the site level and Parse.ly helps you regulate specific details.

Parse.ly It provides flexible plans designed to meet your needs for the analysis of specific content, whether you focus on performance, value or defense:

• Content performance: Get in -depth information on how your content behaves on all platforms, allowing you to perfect your strategy and increase your commitment.
• The value of the content: Understand the true value of your content by correlating it with the company’s results, ensuring that your efforts generated measurable results.
• Advocacy for content: Amplifies the scope of your content by identifying and cultivating the most involved audience, transforming readers into supporters.

Parsa.ly prices are available on request here.