9 tips to increase your blog audience!

Build and grow your blog audience it can quickly become a full-time job. Outside of natural referencewhat are the levers to use to attract new visitors ? How can you guarantee that those who visit your site today will return tomorrow?

Google recognition takes time, we all know that. However, with a little ingenuity and some wise advice, it is possible to speed up the process, without necessarily resorting to Google Adwords.

Write regularly

If you publish regularly, not only do you offer a boon to Google, which will evaluate, as it sees fit, the seriousness and interest of your blog, but, and this is the most important thing, make your visitors want to return regularly.

What’s the right pace, you ask? This is the one you can keep! Very simply. Of course, the fruits will be worth your efforts. If you only post once a month, chances are you’ll struggle to build a regular audience. You will have spikes in visits when a new article is published and a flat encephalogram the rest of the time.

What is Brand Content: definition and history

Once a week starts to be an interesting pace in terms of impact, but the most important thing is that you choose a publishing rhythm and that you stick to it.

Make your articles known

Search engine push is quite weak when starting a blog. To start visits, you will have to find your visitors elsewhere. Use your social media accountsshare with your friends and ask them to share back. You can too post to groups (of your theme!) Facebook, Linkedin, Google+, etc. The impact can only be greater.

Be present on the forums. Don’t change your blog address every three posts because you risk alienating moderation and creating a bad image. Instead, answer questions and direct them to your blog when you delve deeper into the topic. It’s also good advice for finding article topics. Also, don’t hesitate to include your URL in your signature. This is pretty well received.

Develop a social media presence

Depending on the theme and name of your blog and your current use of social networks, you can use your current profiles or create new ones. This last possibility offers the advantage of not mixing too much between family publications and professional audiences.

Content marketing best practices

On Facebook you can create a page with the name of your blog. You will then have to promote this page on your site, possibly on business cards and wherever you are given the opportunity. I’m not someone who specifically creates content for Facebook. Rather, I try to promote my articles there and create a dialogue with Internet users.

As for Twitter, it’s currently my biggest source of visitors. There I share my articles, sometimes react to current events, retweet, communicate with my followers and do some of my monitoring there. Find out how to grow your community on Twitter.

Don’t neglect Youtube! A video, if well done, is worth a thousand words and its viral nature remains an undeniable strong point for every young blogger. Of course, video lends itself better to certain themes than others, but there is no doubt that you will be able to find a concept to illustrate your articles or promote your blog.

Of course, you will remember to add all the necessary links to the various social networks as well as the interaction and sharing buttons to your blog.

Create interaction with your community

If you just post your articles on your Twitter and Facebook accounts, there’s a good chance you’ll tire people out very quickly. The dialogue beginstry to get people to react to your articles, react to your followers’ publications yourselfetc. In short, be anything but bot !

Don’t manage a community but individuals

Continuing from the previous point, don’t limit yourself to mass communication. Is it more effective to start a discussion with a megaphone in the station concourse or to talk face to face? If you address everyone you risk addressing no one.

Publish your articles to everyone, then start the dialogue on a case-by-case basis. Be helpful, search Twitter on your keywords to find any questions tweeters have in your area of ​​expertise and answer them. This way you will definitely get loyal followers.

Say thank you!

Sure, the advice is basic, but we don’t think about it all the time. Thank Internet users for sharing on social networks, commenting on your blog, etc. They are promoting your blog, but they don’t owe you anything, so say thank you.

Some even thank some of their most active followers with small gifts. Without announcing anything, they send a card, a small promotional item or a real gift that the person will appreciate even more. This kind of little attention always goes a long way and you will definitely get a wonderful thank you tweet.

Give more than your audience expects from you

Surprise them! Transform the tone of your articles for an event, switch to videos, seek partnerships, organize contests, etc.

There is nothing worse than tiredness. If you rewrite the same article a hundred times, a hundred times on the same topic, even the most faithful will sooner or later give up on you. Approach your articles differently, going against general thinking for example, create new sections, bring a touch of freshness to the look of your site to spark new enthusiasm in your readers.

Promote those who follow you

Often, as content creators, we sit there waiting for others to follow us and share without compromise. Return the favor! You have many interesting people within your social networking communities, highlight them, promote their website or their businesses.

Accept the positive… but also the negative

We are all naturally inclined to receive positive feedback. They encourage us, they make us want to continue, but they also pay attention to negative comments. Sure, the Internet is populated with trolls and other dissatisfied people, but there are also plenty of people who point out errors in an article, spelling errors or perhaps a lack of coherence within your editorial line.

In short, always take a moment to analyze negative comments. Sometimes they are full of common sense and thank those who ask you, adding that you take their comments into consideration. You will therefore have a perhaps average experience.

Of course, don’t fall into the trap of wanting to meet all expectations, you will quickly burn out and abandon your main mission: writing, informing or attracting new contacts.

And you, what are the means you implement to develop your blog’s audience?