It all starts with an idea

All the most powerful companies began with something delicate and hard to grasp. A thought. There is nothing more temporary than a thought. There is nothing more powerful than a thought.

Once it comes into existence, it can vanish and be forgotten forever. This concept is frightening, but keep in mind: Perhaps you had the most amazing thought ever but lost it moments later.

Thoughts are like fantasies: they come to visit us and sometimes leave just a hint, a faint reminder.

But the thoughts are also very powerful. They can change deeply rooted habits. They can bring down oppressive governments. They can reshape our world.

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As a marketer, I encounter many young business owners, new startups, and small firms. Everyone holds on to a thought. Everyone hopes that this thought reaches buyers and that a community builds around their brand. The thought meets the hope.

I have looked into various challenges faced throughout my career that kill thoughts. I will share them with you here.

The idea that remains so

• An idea without action remains a sweet dream, a wishful thinking. Ideation it’s useless without it the idea-action.
• What prevents the realization of your idea?
• Lack of resources? Lack of insurance? Lack of conviction?
• Regardless, an idea needs fuel to be implemented. We need to give it the fuel to develop it. This fuel is action.
• Don’t keep your idea in a drawer. Talk to a few people you trust. Dreaming together. Develop your topic and create a project.

The false good idea

This point is more complicated. It takes a considerable amount of humility to accept this Mon the idea is terrible. How many startups struggle with shaky concepts.

Your idea can be interesting, even innovative, but it must still satisfy a need in the market you are targeting.

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And this is where we collide with reality! Almost half of startups fail at this stage.

The poorly targeted good idea

Take the time to know your goal. Having attended several startup support events, I was stunned by the founders’ lack of knowledge of their supposed target audience.

You can’t afford to go on an adventure without knowing who you’re talking to. You will make many mistakes, from designing your product to communicating your offering, because you don’t know your target consumers.

Take the time to research your market. This is essential.

The good idea not finalized

When you come up with an idea, we dream of only one thing: to start as quickly as possible!

Therefore, so convinced that we have in our hands the idea of ​​the century that will revolutionize the world, we forget the basics.

A poorly targeted offer cannot be compensated for by a lot of Adwords and publications on social networks.

To facilitate the purchasing journey, avoid friction. If your offering isn’t clear, consumers will look elsewhere. If the benefit is not clearly stated, if you yourself do not know what is included in your offer, you are setting yourself up for failure.

The unknown good idea

There must be a balance between the quality of your idea and the amount of action needed to bring it to fruition.

Communication, digital or otherwise, plays an important role in understanding your brand but also in the image you project.

Don’t neglect this step. Take the time to develop a real graphic charter, consistent with both your product and your target.

Then occupy the land. Be present where the consumers you want to reach are. Social networks, SEO, blogs, press, etc. Study the media habits of your target and contact them.

Do it intelligently, delicately. Provide them with content they love, that answers their questions, and that makes them want to learn more about what you do.

Good idea, too complicated

The best ideas are often very simple. Basics.

Unfortunately, we tend to want to overcomplicate an idea. This reassures us.

In fact, by making an idea more complex, we imagine we can extend its power of seduction. If I expand the possibilities of my product or service, I will reach more people. Except that.

Only, by wanting to do too much, we end up with a messy, incomprehensible product, an indomitable chimera that can no longer be mastered.

You can’t please everyone. If you want to maximize your chances of reaching a wider audience, keep it simple. Never complicated. It is better to reach a niche and become the reference brand rather than drowning in the competition that is too present and already consolidated.

It’s often tricky to bring an idea to fruition, so oversimplify first. Then, based on consumer feedback, you can develop your idea.

And what obstacles have you faced in putting an idea into production? What steps do you consider essential to measure the feasibility of your idea?

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