Optimize your SEO in 6 essential tips

THE SEO is always changing and needs adaptation and communication skills from all SEO planners and Content Marketing professionals. In fact, Google modifies its algorithm 500 to 600 times each year! Although in recent years the sources of traffic and visibility have broadened, it must be acknowledged that SEO and the Google search engine remain key components of any online marketing plan.

Luckily, if the SEO may have seemed like a confusing and unclear set of guidelines in the past, things have been getting better and moving in a positive direction for some time. In reality, Google appears to be placing more emphasis on content than previously, giving lesser significance to keywords and more to the overall writing.

SEO: primarily the value of the content

We have been aware of this for a while. Google evaluates your content for quality after the Panda and Penguin updates. Thus, no more articles created without purpose just to rank in search engines but not to truly please the reader.

From now on, it is essential to enhance the material of your articles. And that is a positive change! Indeed, how can you guarantee that your blog has a good reputation and that your readers will return if you don’t focus on valuable content?.

Guides for budding Community Managers!

So take the time to write your articles to reach your target audience. After all, I had never understood this disease which consisted of mass producing poor content, full of keywords, to climb the search results (SERPS). If the first goal could be achieved, I doubt this tactic would generate anything other than advertising revenue.

When we talk about the quality of content we must not only focus on the substance, the form is also important. A rich and interesting article but whose texts are not attentive to spelling and grammar will not get a sufficient SEO score. An Antidote software license is an undeniable advantage if you have some weaknesses at this level.

You also shouldn’t hesitate to produce slightly longer articles than usual, in-depth articles that answer your audience’s questions. Articles of 1200 to 2500 words should now get higher results. Now more than ever, brands will have to think like the media and ask themselves which publications can support their sales.

Insert your keywords where they really matter

To send strong signals to search engines about what your content is about, it’s important to use keywords in the following places (in order of importance):

3 types of content to position yourself as an expert

• The label