Top 10 Smart Business Trends in 2014

Large companies in the IT market are betting on innovation in the sector.

The beginning of a new year always fills the human being with hope, with realized projects and, in addition, with a good dose of motivation that the season itself provides. And in the business world it is certainly no different, companies are always planning strategies and structures to implement new projects. This is a good opportunity to sit down and do an assessment of the market.

Anyone working with data analytics today knows that there is a huge wave of technological innovation that is directly impacting the business world. Hundreds of companies are directly linked to this innovation, an example are Amazon and Google, which always present new products. These companies have an innovative spirit and today have a surprising quality system regarding the new concepts of NoSQL databases and cloud data warehouses.

The importance of sustainable IT

For these companies, technology is not the only protagonist. People and organizations are also on the same path, because to achieve success they must absorb all the innovation to make it relevant. We see this happening quickly and with some concepts that have already existed for years, such as Agile Business Intelligence (Agile and Intelligent Software Development).

Among many topics, companies such as consultancies Gartner, Ovum and Alteryx, as well as companies such as Tableau Software, discuss what the top 10 trends for intelligent enterprises will be in 2014:

• The End of Data Scientists: Technological advances made in 2014 will allow workers analyzing a company’s data to be able to generate the same kinds of ideas as data scientists. Data analytics will become an area of ​​opportunity and will be considered a business skill for professionals working in this field. Training analysts in corporate departments with big data analytics will be more important than meeting the perceived need for millions of data scientists.

• The business world remains faithful to cloud technology: By most predictions, the business world remains faithful to cloud technology. The highly specialized fields of data analytics claim that this is so that information is increasingly accessible, as the influence of mobile devices enables information agility, not to mention the large sequential explosion of data volume in the market that requires an excellent database.

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• Business Intelligence (BI) Goes to the Cloud: Consulting firm Ovum comments that BI in the cloud will continue to be a growing trend among companies looking to reduce costs and complexity of implementation. Tableau Software says cloud-based data warehouses like Amazon and Google Redshift BigQuery can reduce the time it takes to build a data warehouse from months to days, enabling rapid design and a degree of flexibility that wasn’t previously possible.

• Business Intelligence accelerates the expansion of its leadership: to achieve this leadership, the BI solution provides an integrated vision of data and information treated as a focus for the decision maker, so it is essential that the entrepreneur perceives the manager as the focus of the company, making it easier for the entrepreneur to have data available from different sources and be able to cross-reference them so that he can make assertive decisions at any time and in any place, in this way, he can cross-reference information about his company with the area in which it is located, its market participants and much more. furthermore, from a system available at all times, since the reality of the market requires being 100% connected.

• The dominance of specialists over data analysis (Predictive Analytics): Another trend concerns analytical technology which is becoming more and more popular and also more applied. The consultancy firm Alteryx predicts that in 2014 Big Data will bring its ‘Game’ to Marketing and that Predictive Analytics will only be a matter for specialists. The Tableau company agrees, as Predictive Analytics will be used as a domain for advanced and specialized systems once companies tend to look towards the future, instead of having a vision towards the past.

• Integrated BI is starting to emerge in an effort to insert analytics into the flow of day-to-day business operations.

• Storytelling becomes a priority: it is a powerful tool for sharing knowledge.

• Mobile technology for business intelligence becomes the primary experience for progressive organizations.

• Companies begin to implement social analytics: consultancy firm Gartner comments that 2014 will be the year in which decision making is based on social networks and the tools that emerge to facilitate it. The company Tableau has predicted that companies will begin to analyze social data beyond “like” and “follow”. They add that brand awareness and attitude are fertile ground for competitive analysis. Businesses will begin to use social data to understand how it is relevant to their customers.

• NoSQL is the new Hadoop: The NoSQL domain has simply exploded and will continue to grow. As in all areas of information technology – for example programming languages ​​– there are more and more branches that open onto a huge number of databases. And all of this fits in with the future explosion of the Internet, Big Data, sensors and various other technologies, which will lead to more data and different requirements on how to treat it. Over the past four years we’ve seen only one major system leave the scene: the German graph-oriented Sones database. The vast majority of NoSQL databases continue to operate in both the open source and commercial domains, regardless of the money involved.

Sources used:
http://www.tableausoftware.com/about/blog/2013/12/top-10-trends-business-intelligence-2014-27275
http://www.cmswire.com/cms/information-management/the-end-of-data-scientists-and-other-predictions-023604.php
http://www.zdnet.com/predicting-big-datas-2014-7000024189/