How can you detect the texts generated by the AI?

Artificial intelligence has entered almost all areas of our life and the creation of content is no exception. Tools such as chatgpt, Gemini or Claude have recorded an exponential increase in the number of users in the last two years and the texts generated by the AI ​​are now on blogs, social networks, and -mail – and, perhaps on the table, in the restaurant menu to which we decide to have dinner.

The generation of texts with AI represents an extraordinary opportunity for the efficiency of marketing processes. Artificial intelligence can be extremely efficient in terms of costs and time. However, he also has his dark sides. In order to obtain qualitative results and maintain a high professional standard, it is essential to apply the «human in the loop» principle. This concept underlines that, in order to achieve a truly precious result, the Output generated by the AI ​​requires input, supervision, validation and human refining. After, in a previous article we talked about How to detect the images generated by AIThe purpose of today’s material is to guide you to discern the «digital fingerprints» of the text and therefore, to create better, more information and more authentic texts. What we follow as marketing experts and, in general, as IT professionals, is the intelligent use of artificial intelligence tools, which combines the efficiency of technology with the professionalism and creativity of a specialist.

Content Marketing in AI AI: the principles remain

Before exploring the distinctive signs of AI texts, it is important to remember the basic characteristics of the quality content. A good material is based on:

• A rigorous documentation, preferably by multiple and famous sources, including quotes to give them credibility
• Identification with the target audience, understand and face the context in which it is presented
• Respect the rules of the structure of the text for various purposes
• Optimization both for traditional search engines (SEO) and for new generative engines.

Why is it important to identify the text of the texts?

As marketing experts who work constantly with the content, it is greeting to maintain our supervision in terms of non -discriminatory uses (paste of copy) generated by artificial intelligence, for various reasons:

1. The illusion of correctness: The texts often seem correct, fluid and well organized. Maybe even too correct. Despite these apparitions, however, they can contain «hallucinations» (false information presented as real facts), omissions, subtle logical problems or other joints that can induce the reader.
2. Professional credibility: Once an approved reader notes that a text is generated by the AI, without human contribution, your credibility as a specialist or your brand could suffer. Authenticity is a precious currency in marketing and beyond.
3. Indexing and visibility: There is a trend of search engines, in particular those based on LLM, to indexing the content purely generated by artificial intelligence. The models that avoid training on the data created by artificial intelligence, because this process, which we could call incestuous, lead, over time, to a degradation of the quality of the models («drift of the model») and to the less faithful reality.

Create a long -term strategy: At the moment, the rules of search engines, as well as international field legislation, are extremely volatile and change rapidly, so we cannot predict that the content created by the AI ​​will be seen in the future. The use you have as a tool, not as a specialist substitute, is a «future project» technique of the marketing strategy, which demonstrates a high level of professionalism and adaptability.

How to recognize a text generated by AI

The AI ​​table models, known as «large language models» (LLMS), use a technique called «forecast of the token Next token». In essence, this is an extremely sophisticated car -conformity function, which provides, statistically, the most likely word to follow the phrase or phrase, based on the enormous quantity of text data with which the model was trained. This process, although extremely advanced, leaves some stylistic and structural footprints.

The identification of a text generated by the AI ​​can be based on different indicators, by subtle technical elements to the style characteristics.

UNICODE WATERK-AURS

Some models can insert invisible or not common characters in the text, details that usually neglect when the user assumes the content generated by the AI. These can include less common width spaces or punctuation, such as Em-Dash (-) or straight quotes («»).

Elements of structure of the speech

Here are the clearest differences between the human and artificial text.

Predibility of words

• The tendency you have: The models to the tend to choose the most likely statistical words, as we explained above. Therefore, starting from the examples offered in the video above, in a phrase like «he ate …», most likely the IA will choose the «apple» or the «cake», and not formulations as «has swallowed the gnocchi».
• Human trend: People often make less predictable lexical choices, but which have a perfect meaning in the context, which gives the text originality and style. A man could write «he ate everyone on bread».

The rhythm and length of the sentences

• The tendency you have: The artificial generated text often has a monotonous rhythm, with similar length phrases and structure, being descriptive, but in some way lacking.
• Human trend: Human writing is generally more «explosive» («outbreak»). A phrase of 20 words can be followed by one of the only 3 words. This variation of the rhythm makes the text more dynamic and captivating. A text with human «personality» will include shorter and more colloquial phrases, more expressive words and various grammatical structures.

Unnatural perfection

A text generated by you often seems too correct. It is without the particularity of personal style, small poetic licenses or even occasional spelling errors that a man makes. Google researchers, mentioned by Revision of MIT technologyHe says that when you find a writing error in a text, it is almost certain that it was written by a man. Of course, we do not encourage writing with errors, but absolute perfection can be an alarm signal.

Excess of emotion

Especially in the texts intended for advertising campaigns (copies for PPC advertisements, newsletter texts), tends to include numerous symbols that have already become a brand and betray the text from the first sight.

Excessive capitalization

In Romanian, it is easy to recognize as a text generated by a fragment that contains titles or intent (paragraph titles) written in the first letter of each word as capital letters. They look strange, right? This trend, taken in English, is not only not correct, but also offers a clear sign of a text taken without modifying from the output of an LLM.

Online content detection tools

In addition to manual analysis, there are also a series of tools (some also based on you specially trained for this purpose) that can help you scan a text and estimate the probability (percentage) that is generated by the AI. Among the best known utensils there are:

• Grammar: Together with the grammatical correction functions, it also offers an AI content detector.
• Quillbot: Known for paraphrase functions, it also includes a tool for controlling originality and detection.
• Shift: Amply used in the academic environment for plagiarism detection, it has also integrated advanced technologies to identify artificially generated texts.

Conclusion: the IA is a strategic partner, not a replacement

Artificial intelligence is undoubtedly one of the most powerful tools in the Arsenal of a specialized specialist. The wise professionals do not repel him, but learn to use it in order to maximize their efficiency and profitability (ROI). The key to success is to learn the techniques of collaboration with the IA, using it to generate ideas, structure the content and automate repetitive activities, maintaining quality control, the brand’s item and the authenticity of the message.

At the Newtech Academy, we encourage you to practice and deepen these techniques. If you want to bring your knowledge to the next level and integrate the latest technologies in your strategy, we invite you to know more Our Specialized Digital Marketing Course. It includes a way dedicated to use in marketing and will prepare you for the challenges and opportunities of the digital future.