How to optimize your website for conversion

Start in a web activities leads to a lot of annoyance. We want to see the first customers or visitors come quickly, we are excited to see the first outcomes of a big money and time investment. We worry about these articles we work on in SEO sometimes together with specialists, we then carefully look at the Google Analytics data.

At the beginning, the visits increase significantly. We begin from nothing, so certainly the starts are, more often than not, very promising. However, your online revenue does not take off. A few thousand visits every month and only ten sales, this calms the enthusiasm of the most ambitious individuals.

What isn’t working?

Sometimes it feels like people are just browsing our website without leading to any conversions. So, let’s try to create traps for consumers, «call to action» or «landing pages» sign-ups for a newsletter and our site only becomes less clear. In a real store, do you purchase something each time you visit? It’s not unusual to see people come and go without reaching for their wallets.

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It’s the same with yours website. There are the curious, who come just to read the product sheets or to find out about your products and their prices. There are those who arrived there by chance and finally those who are genuinely interested but who perhaps will end up buying elsewhere.

So what’s wrong with your website? Maybe not much. Maybe in reality everything is fine and there is nothing abnormal. It’s not unusual for only one in a hundred people to sign up for your newsletter or for less than one in a thousand to make a purchase. Furthermore, it is not abnormal that when you ask your followers or friends on social networks they do not answer.

Sometimes we are disappointed lack of responsivenessthe lack of response to all our efforts. Don’t get too many bruises. Yourselves, how many times have you signed up for a newsletter just because this subscription allowed you to receive a promotion, an ebook or other fantasy? But do you read these newsletters?

I recently signed up to a website to receive an ebook. In four days I have already received more than five emails from this person asking to sell me his incredible solution. Consumers are overexposed and they cannot answer all calls. There are too many voices, too many noises, too many choices presented to them. Even too many requests.

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You become one voice among many others, drowned in all the banner ads on websites, all the promotional emails, all the flyers in your inbox and all the TV and radio commercials. One voice among many. Surely you will tell me that this post is much less funny and encouraging than the previous ones, but you can imagine that I will not leave you like this, without some common sense advice to give you.

Purify everything that can be purified

I visit many websites and am sometimes surprised by the number ofit requires commitment towards the consumer on a single page. So many calls that it becomes confusing and we no longer know what we are being asked to do. On blogs, it’s not uncommon to see dozens of calls on the sidebars.

We will find the social media accountsTHE latest articlesprivate bathroom most popularregistration for newsA announcement for your latest ebooksome links to other sites,… In short, that’s it. There are so many appeals that none are effective. Do your spring cleaning and purify everything that can be purified. Make your pages more readable with only one call to action per page. This way, the consumer knows what you expect from him.

This also applies to forms on your site. If to sign up for your newsletter or receive an Ebook the user has to fill in a dozen fields, you will discourage more than one.

Your message must be explicit. In five seconds, a visitor should have understood the purpose of your page. Navigation should be clear and easy to use. When it comes to web design, be clear before you get creative.

Take care of your design

Your site design should reflect the values ​​of your core market. Some are very creative and stand out from the standards with a certain elegance, but these remain exceptions. Does your site look really professional or DIY? Does your site seem reliable enough for me to be ready to apply for my credit card? ?

Fast as lightning

Make sure your site is fast. If it’s too slow, it will discourage more motivated consumers. Furthermore, this reflects a certain amateurismboth in your development and with your host. Either way, your business will suffer.

Take stock of your SEO

Are you really attracting the right people? It is very likely that visitors who arrive on your site following a Google search are not at all interested in what you offer. How is this possible? However, they entered a search, with keywords, and this search pointed to you as one of the potential results.

If you are positioned on wrong keywords In the search enginesyou will receive visitorsbut not the ones you are addressing. Don’t hesitate to review your keywords. One way to find inspiration is to open a Wikipedia page. For example, if I search on Wikipedia for the word “ Cybermarketing«, I will find keywords in bold in the text and above all hyperlinks to related topics. By browsing these different pages, you should be able to find something to redirect the natural reference of your site. The other solution is of course to use AdWords.

These are just a few ideas; a case-by-case study of your website would yield much more convincing results. Don’t hesitate to contact me via the dedicated page to take stock of your communication on the internet.