It Adapter: Essential Technology News (September 2025)

The question of the month: has it become «it» synonymous with «te»?

If you open any news platform dedicated to digital marketing, programming, design or any other related field today, you will be welcomed by a wave of articles on the latest innovations in AI.

It seems that we have reached a point where «Ai» has become an almost mandatory prefix for everything, an agent who promises to revolutionize anything: from «marketing based on artificial intelligence», with customized campaigns at the granular level, to the «design» and to the generation of visual concepts in a few seconds. It therefore seems that artificial intelligence is no longer just a niche, but a fundamental layer that reshapes entire industries.

In this effervescent context, but also quite uniform, sometimes, sometimes it can be difficult to discern what is truly relevant for the background noise. In our monthly IT selection of IT, we only filter the most interesting news and those that really matter. So let’s see what the new September brought!

News from the AI

Openi launches a scientific division

Kevin Weil, CPO of Openi, has announced the launch of Openi for Science Last Day, an initiative that aims to create a platform intended to accelerate scientific discoveries. The project will take on the best academics to demonstrate, with the help of models such as GPT-5, as fundamental research can revolutionize, through advanced statistics and many other tools inaccessible to the classic scientific study.

Embrace the face test of the quality of A-U-O-O-O-OM emotional relationships

Huging the researchers created the intimate, a series of tests to analyze the «companion» behaviors of the AI ​​models. Using 368 instructions, benchmark evaluates if you have an emotional attachment, it remains neutral or maintain the limits of the identity of the artificial system. This step is important in the direction of evaluating the personality of an AI system.

How much energy do you cost «a prompt?

Google has published, for the first time, data on the consumption of Energy of the AI, based on its LLM, Gemini. It seems that a single text of the type of text uses a fairly small amount of energy, the equivalent of less than 9 seconds of TV viewing. However, taking into account the multitude of existing chats and billions of suggestions they receive daily, the energy imprint of the global must not be neglected.

Digital marketing news

How you get visibility in the «zero clic» era

With the introduction of panoramic in the Google results, increasing «Zero-clic» searches, in which users get answers directly on the results page without visiting any site, changes the SEO face definitively. Neil Patel shows how brands can adapt to this reality by optimizing for AI and «fragments in the foreground», building authority, creating captivating content and extending the presence on other Google platforms.

Generic access pages can affect SEO

Google warns that generic access pages can damage SEO performance. When more private URLs reinforce themselves to the same authentication form, Google considers them duplicate content. This can make the access page appear before the relevant content in the search results, deriving users.

Grammarly launches agents to that help marketing experts to create content

For students and professionals, Grammarly has launched a series of agents specialized in the creation and optimization of content, integrated into a new writing platform called «Docs». These agents provide support for specific tasks, from the search for sources to plagiarism, in order to improve the quality of the texts and productivity of users.

News from computer security

Apple Intelligence still presents non -invented privacy risks

A researcher discovered that Apple Intelligence collects more personal data than anyone who would have expected, included listened to by messages sent through encrypted applications such as WhatsApp. Apple rejected most of the accusations, calling them «expected behavior», although it admitted that the WhatsApp problem could be serious.

Google and Shein, fined in France and us for cookies

The commercial giants were fined by the French Authority for data protection for violation of the rules on privacy, through practices that are not compliant with cookies. Separately, in the United States, Google, Disney and APTOR were sanctioned for monitoring and collection of user data without consent.

Violation of security in the Salesforce courts

The hackers stole the data from hundreds of Salesforce courts, aimed at Taken compromises OAouth, a third application. The attackers witnessed the collection of credentials and extracted large volumes of data, the attack campaign underlining the security risks associated with the software additions.

Programming news

Python state in 2025: web has returned to force

The «State of Python 2025» report shows an increase in the number of entry-level programmers specialized in this language, 50% under two years of experience. Although data science remains the dominant domain for the use of Python, web development also records a significant performance. Linguistic performances are also increasing, due to integration with rust and eliminating the blocking of global interpreter.

News on the web platform dev

In August 2025, the stable launches announced on the web.Dev included bees for the URL of patterns and planning of activities in Firefox 142, as well as corner modeling functions (corner modeling) and personalized functions in CSS for Chrome 139.

Github Spark: «Vibe» programming

Github Spark is a new artificial intelligence platform that allows «vibrations programming», generating complete applications from text instructions, without writing manual code. The tool is ideal for quickly creating functional prototypes, allowing developers to quickly transform an idea into an interactive web application for demonstrations.

UX/UX news and graphic design

Nano-Banana: a new era in the generation of images ai

Google launched Nano-Banana (Gemini 2.5 Flash Image), a new model that offers advanced control over the generation of images. It allows designers to create and modify realistic through suggestions, the transfer of style and maintain the consistency of the characters, opening new creative possibilities through Google to Studio and Python.

QWen-IMAGE-EDIT: advanced photo photization photo with AI

Alibaba launched Qwen-IMAGE-EDIT, a powerful model for images editing. It excels both for semantic changes, such as the transfer of style and the appearance, the addition or elimination of objects. A key functionality is its ability to carefully change the direct text in the images.

Interactive video projection with three.js

This Codrops tutorial explains how to create an interactive video projection on a 3D cubic using three.js. The article covers the construction of the grid, mapping the video plots with masks to control the visibility of the cubes and implement user interactions to change the projections in real time.

To find inspiration beyond the terms of the current era, we invite you to discover this marginal article, which explores the story of Katharina Kepler, the mother of the astronomer Johannes Kepler, accused of witchcraft in a period dominated by superstitions. For six years, his son, a champion of reason and new scientific vision on the universe, has put into play and a career to defend him. Using the logic and scientific evidence to dismantle the absurd accusations, Kepler’s struggle becomes a symbol of the conflict between rational and obscurantism, underlining his extraordinary devotion to truth and family.