Web design for eCommerce – Advisors Media Agency

Where do you sell your products? In a physical store, just around the corner? Somewhere in a crowded shopping mall? Or maybe at a night market where people come to get cheap deals?

No matter where you are, with the Internet distances are no longer a barrier. People can come to your business and buy something from you if you have what they want.

It seems simple; until he’s gone.

Conform Good companies73.1% of users abandon a website with an inappropriate design for mobile devices. This is already a compelling enough reason to invest in the design and user experience of your online store.

Here is the complete guide with all the web design tips you need to increase your sales.

What is an e-commerce site?

Many businesses make this crucial mistake when building a website: they think it just has to look good.

While this is certainly an important consideration, the structure of an online store is very different than that of a brochure or portfolio site. An e-commerce site (also known as e-commerce) has one essential function: generating sales.

In essence, a traditional website is intended to be the «face» of a company. It must present the work, values, how to be contacted and also the culture of a company.

For online stores, it’s all this information, but with some nuances. An e-commerce website functions as a solid extension of a physical store, with the added benefit of being accessible anytime, anywhere.

Types of eCommerce sites

Not all eCommerce sites are the same. Zulfiqar proposed that there are six main types of e-commerce sites created for different purposes:

• Business to Business (B2B): These are sites that sell products or services from one company to another. For example, Alibaba.com is a B2B site that connects manufacturers and distributors in different countries.
• Business to Consumer (B2C): These are sites that sell products or services from a business to an individual consumer. For example, Amazon.com is a B2C site that offers a wide range of products to online shoppers.
• From consumer to business (C2B): These are sites that allow individual consumers to sell their products or services to companies. For example, Upwork.com is a C2B site that connects freelancers and clients across various industries.
• Consumer to Consumer (C2C): These are sites that allow individual consumers to sell or exchange products or services with other consumers. For example, eBay.com is a C2C site that facilitates online auctions and transactions between buyers and sellers.
• From business to administration (B2A): These are sites that provide products or services from a company to a public administration or government body.
• From consumer to administration (C2A): These are sites that allow individual consumers to access or provide products or services to a public administration or government agency.

Knowing the type of site you run is important because it helps you customize your services to meet the needs of your target audience.

For example, a C2C site may focus on creating a user-friendly platform for individuals so they can easily buy and sell products, while a B2A site may prioritize security and efficiency in providing services to government agencies.

7 eCommerce web design best practices you should know

Creating a website that generates more sales is not easy. That’s why the average conversion rate for eCommerce is between 2.5% and 3%. (Shopify) So how can you make your online store ready for conversion? Here are some web design tips to keep in mind:

COMPATIBLE WITH ALL TYPES OF DEVICES

All responsive web design tips start with mobile.

“Without it, customers will have a poor experience on their smartphones” and other devices.

Nowadays it is already obvious that your website must be optimized for these devices. Everyone has a smartphone in their pocket, making it easier to shop online and on the go.

Make sure your eCommerce site design can do the following:

• For quick charging
• Resize images and text to fit smaller screens
• Have a friendly interface for touch controls

This makes it easier for customers to navigate the site across different devices and ensures a consistent experience. Websites should always be accessible, no matter where you are or what device you use. This is the purpose of developing a mobile-friendly e-commerce site.

INTUITIVE NAVIGATION

Resizing elements for all screens isn’t everything, of course. Your customers should also easily understand how and where they can navigate your site.

For example, if you sell different types of products, group them into clear categories such as clothing, accessories and shoes. You should also use simple, easy-to-understand tags for your navigation menu.

In addition to having separate categories for its residential, commercial and freestanding flooring products, the company has also made it easier to find out about them. It included a portfolio of his work, an About Us section, and locations of service.

This way, customers will not feel lost while browsing the site, despite the variety of products offered.

It’s all about conversions

Conversion rate optimization (CRO) is the process of deliberately placing elements and text on your website to encourage visitors to take action. eCommerce designers use this strategy to get more sales on a single web page.

Here are some responsive web design tips that can help you with this:

• Design a call to action: A call to action (CTA) tells your audience what to do next. This can be a button that says «Shop Now» or a simple phrase like «Schedule your appointment now.»
• Use of white space: Cluttered sites frustrate customers, making them less likely to purchase or subscribe to a service.
• Simplified forms: Long, complicated forms discourage potential customers from completing them. Keep forms short and ask only for essential information.

Everything should be easy for your customers: read, go to the next step and complete the purchase. If they have to go through multiple steps just to achieve a single goal, you’re likely to lose them.

You can also “insert a frequently asked questions (FAQ) section where customers can find answers to common questions or chat with a bot.”

It offers several payment options such as:

• PayPal
• ApplePay
• GooglePay

In this way «customers can choose the method they prefer and avoid having to manually enter their card details».

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Inspire trust with customer testimonials

It’s natural to be wary of inexperienced products. If you don’t see any evidence of how a product has helped other customers, you may be hesitant to purchase it.

So, give your customers the security they need by displaying customer testimonials and reviews on your website. These can be in the form of written text, videos or even photos.

The more reviews you have, the better. Just make sure that, as an eCommerce designer, your reviews come from real people with real experiences. Google doesn’t appreciate when reviews are manipulated or generated by artificial intelligence.

Don’t forget your brand

You are an online store that competes with others offering similar products. So it’s essential to give consumers a reason why they should choose you.

This is what a brand represents in eCommerce design.

He suggests being consistent with the following elements throughout your website to achieve this:

• colors
• FONT
• Logo-uri
• Tone of voice

Everything should be cohesive and reflect your brand’s personality.

There is no hard and fast rule regarding the contents that a brand must have when developing e-commerce sites. After all, everyone is different. Just make sure that when you design something, you always have your brand in mind.

It has a consistent color palette and text fonts in its eCommerce design, making it easy to recognize when scrolling through different pages.

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Technical aspects matter (a lot)

In addition to looking good, your ecommerce store should also be a pleasure to use. This means you need to make sure it’s easy to use, loads quickly, and has a secure payment process.

To achieve this, it is essential to optimize the technical elements of search engine optimization (SEO). Check your Core Web Vitals, fix broken links, and use HTTPS encryption to ensure a smooth user experience. Yes, these website design tips sound very, well, technical. But there are tools that help diagnose site status, such as:

Use these tools to identify potential technical issues and resolve them promptly. This helps you rank well in search results and reduce the number of customers abandoning your site.

Conclusion

Effective eCommerce web design is critical to the success of your online business. It not only improves user experience but also optimizes conversions and increases sales. Investing in an attractive and functional design can make the difference between attracting customers and losing them.

If you are ready to transform your online business and improve your presence in the digital environment, do not hesitate to contact us. We are here to help you implement a customized solution based on your needs.