Creation of video content for social networks

The creation of videos for social networks has never been easy. As platforms like Tiktok and Instagram become more and more sophisticated, brands have unlimited opportunities to create captivating video content with few resources and low time.

In a digital world where competition is overwhelming, knowing how to create videos that will catch and maintain your audience could be the secret to note.

Types of video content for social networks

First of all, let’s take a look at the most common types of brand videos presented on social networks.

Questions and answers

The conversations on the screen offer a personal and intimate way to connect with your audience. He holds questions and answers with a satisfied customer, an opinion or a team member. Their perspectives can educate other customers on your brand, culture, product characteristics or sector trends.

You can opt for a structured interview format with questions prepared in advance or you can create a dynamic atmosphere by inviting questions from your followers.

The format of questions and answers is equally effective for solo videos in which you ask the public directly and answer their questions sent. Videos can be pre -aggravated, refined or delivered in real time during a live session.

Images from the scenes (BTS)

The BTS video content reveal your team in their natural environment, allowing the public to see another face of your brand. Whether you show your office, events scenes or product production process, these videos offer your customers an appearance in your world. Humanizzano the brand and make it easier to relate, building stronger trust and connections with your audience.

Product presentations

According to a study, 78% of people say that their purchase decisions are influenced by posts on social networks of brands. Videos on social networks are an excellent way to present a product and its characteristics.

Short videos are your favorite choice for 57% of the Z generation and 42% of millennials when they learn the products and their characteristics (Hubspot).

Take a look at this short and funny video on Instagram from Ikea (Click here). The video presents the non -slip carpet of Ikea, which shows a scene in which a father follows his son dressed in a fun monster dress.

This type of captivating video content stands out because not only the product seems; In fact, you can barely see it. Instead, it focuses on the advantages of the product and highlights the distinct and friendly personality of the Ikea brand.

The research shows that funny video content can increase the intention of purchase by 97% (SocialPilot). The addition of humor and creativity in video content for social networks can make it more memorable and fun for spectators.

Content generated by users (UGC)

The videos of social networks generated by users come from customers, brand supporters and employees. They show authentic experiences and opinions on your product or service, making them easier to relate and more reliable than the content of the brand.

The best part of the UGC is that it will not cost you any money. This video format capitalizes the creativity of your current customer base, while inspired other users to join and create their own content.

Examples of video content generated videos include:

• Product dispaer: These videos show people by unleashing their parcels and sharing their initial impressions on the products. There are over 20 million search results on YouTube for «unboxing» (Click here). In fact, one in five consumers saw a video detachment.
• Testimonies of user: User reviews show a product or service in action. For example, Tiktok make -up reviews often include fast champions and demonstrations. Another popular trend involves users who compare the latest gadgets side by side, helping spectators to make informed decisions.
• Challenges in trends: Tiktok users love to share and participate in short lip synchronization shows, comic sketches and choreographic dance routines. Brands can start creative hashtags and challenges to stimulate involvement and awareness.

How to create videos for social networks

Videos for social networks are more likely to inspire the desired actions if optimized according to the unique characteristics of each platform.

Follow these suggestions and tricks during the creation of video content for various platforms:

Tiktok

• Film vertically: The vertical videos, formatted with a proportion 9:16, work better on the platform. Make sure your videos offer clear images to improve the overall display experience.
• Experience with creative tools: When you create video content on Tiktok, use the different filters, 3D effects, audio clips and platform voices. Tiktok also allows you to add dynamic elements to your videos, such as stickers, temporal distortions, green screens and visual distortions.
• Keep it briefly and to the object: Tiktok recommends video duration between 21 and 34 seconds. Although the platform allows video up to 10 minutes, the short -term content adapts better to the short attention of users and it is more likely to be looked at. The captivating and rapid video content has also more chances of being resumed several times.
• Add automatic subtitles: Subtitles make your videos accessible to non -native speakers and users of hearing problems. Press the subtitles button on the right when you create video content and Tiktok will automatically transcribe any sound in the video. You can also change the text for greater precision.
• Publish at least once a day: If you want more people to note your content and possibly become viral, try uploading a new video every day. Keeping a low profile can mean that your videos appear less rarely in users «for you».

Instagram coils

• Get the correct size: Instagram coils can be loaded with an apparition ratio ranging from 1.91: 1 to 9:16. Make sure your rollers keep a minimum frame of 30 fps (frame per second) and a resolution of at least 720 pixels.
• The first three seconds count: When you plan your content, think about what someone could stop and pay attention to your video in a few seconds. This could be an attractive phrase, an intriguing image or a sudden action that immediately captures the viewer’s attention.
• Choose an attractive cover: Make sure the image chosen captures the interest of your audience and provide an overview of your content. Choose an image or captivating text that your spectators can easily read, trying to click on the coil.
• Create fluid transitions: Use the video alignment tool to ensure without interruption. He shows you where you were in the previous framework, helping you align the objects before recording the next frame.

Facebook

• Let your videos look for your videos: Add a clear title and a description so that spectators know what to expect when they give the game. Enter targeted keywords to improve content visibility.
• Use history: When you create videos for social networks, it starts with a strong narrative. History creates emotional connections that can improve recognition and loyalty to the brand. Make sure your story reflects the values ​​of your brand, answer the needs or questions of the public and urges them to act.
• Add a need to action (CTA): CTAs can be included in the text of the post, verbally or visually integrated during the video or in the end by means of the superimposed text. A clear CTA guide specific actions, such as sharing, subscription or visit of a connection.

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